Recap of Marketing with Instagram, Facebook, and Pinterest

 We’re at the point in the semester where we’ve covered a fair amount of content, including multiple Social Media Platforms. Since we haven’t started a new chapter this week, I want to use this post to do a brief recap of marketing with Facebook, Instagram, and Pinterest.

Facebook:

• Best Days and Times to Post

• Monday 8 a.m. - 1 p.m.

• Tuesday 8 a.m. - 2 p.m.

• Wednesday 8 a.m. - 1 p.m.

• Thursday 8 a.m. - 12 p.m.

• Main Demographic:

• 57% male users

• 25-34 year olds

• 73% of college-educated internet users

• 70% have salaries higher than $70,000 annual salary

• Key Tips and Tricks

• Posts with 140 characters or less receive 86% more engagement compared to posts with a higher character count.

• Follow the 80/20 rule: 80% of content should be interacting and engaging with audience and community, while the other 20% is focused on brand conversions.

• Total Ad Revenue: $48.68 billion

Instagram:

• Best Days and Times to Post

• Tuesday 10 a.m. - 1 p.m.

• Wednesday 10 a.m. - 1 p.m.

• Thursday 10 a.m. - 11 a.m.

• Friday 10 a.m. - 11 a.m.

• Main Demographic

• 51.8%  male users

• 18-24 year olds

• 43% of college-educated internet users

• Key Tips and Tricks

• `150 characters is the ideal caption length.

• Place the most important information at the beginning of the caption and hashtags and mentions at the end.

• Total Ad Revenue: $43.2 billion

Pinterest:

• Best Days and Times to Post

• Tuesday 12 p.m. - 2 p.m.

• Wednesday 1 p.m. - 3 p.m.

• Thursday 12 p.m. - 2 p.m.

• Main Demographic

• 76.2% female users

• 25-34 year olds

• 73% of college-educated internet users

• 50% have salaries higher than $100,000 annual salary

• Key Tips and Tricks

• Use Pinterest Lens to allow buyers to virtually try on products.

• Focus on using high quality visuals.

• Total Ad Revenue: $2.5 billion